Description

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Marketing Process provides you with a complete professional-level marketing course from world-famous Professor of Business Dr. Jae K. Shim. Dr. Shim received his M.B.A. and Ph.D. degrees from the University of California at Berkeley (Haas School of Business).

This app includes:

- rich knowledge base
- examples and illustrations
- practical applications and procedures
- exhibits, graphs,diagrams, and much more.

The application covers everything from analyzing potential markets and consumer behavior, to proper international and SEO marketing campaign implementation techniques and more.

App Features:

•Full course text divided by chapters
•All-encompassing term and concept reference options
•Interactive flashcards for subject review
•Comprehensive chapter-level tests
•Explanations of right and wrong answers
•Possibility to make bookmarks
•Glossary
•Newly added font options
•No Internet connection required

Chapters include:

•Introduction to Marketing
•Marketing Research
•The Consumer & The Market
•Marketing Costs Vs. Marketing Strategies
•The Consumer as a Variable
•Consumer Motivation
•Product as a Variable
•Product Planning
•Product Identification & Consumer Response
•Pricing & Pricing Theory
•Pricing Patterns & Objectives
•Pricing & Business Decisions
•Promotional Decisions & Demand Stimulation
•Advertising
•Personal Selling & Sales Promotion
•Sales Force Management
•Retailing
•Physical Distribution and Channel Selection: Part I
•Physical Distribution and Channel Selection: Part II
•The Channel Functions
•Marketing Services
•International Marketing
•Marketing Information Systems & Packages
•Implementing Interactive & Multichannel Marketing

Marketing Process is developed by the market leader DIGI117 LTD based on the work and in tight cooperation with Dr. Jae K. Shim.
Dr. Jae K. Shim is Professor of Business at California State University, Long Beach.

Prof. Shim has been a consultant to commercial and nonprofit organizations over 35 years and has been published by CCH, Wiley, McGraw-Hill, Barron's, Thomson-Reuters, Prentice-Hall, Penguin, American Management Association (Amacom), and the AICPA.

Our customers say:

“This application is really great and helps me to learn more and make my work better from day to day!” Renato Kern, Creative & Brand Manager

* If you are interested in learning management of both marketing and sales, our another application Sales Management is right for you. *